Building equity with SEO
It's often the case that enterprise-level financial service companies have one website, many physical locations, and a distinct disconnect between the two. Throw in sites created by individual agents and what you do get? A messy digital infrastructure where information becomes decentralized and difficult to find.
"Personal service" is a common sales proposition in the industry, but just how personal are you if you're failing to target consumers at a local level? Local and hyper-local digital marketing campaigns are fundamental to putting the right message in front of the right people—and building invaluable consumer trust.
Debt, for example, is an extremely delicate and personal issue; one that people are often too ashamed or embarrassed to discuss. When they acknowledge the problem and start looking for help, they'll often start by searching locally because they would prefer to go to a branch and talk to somebody face-to-face. That’s where localized, search-friendly content becomes a crucial differentiator.
In today’s multi-touch, multi-device digital world, searchers expect to find content that speaks to them—it doesn't matter where they are or how they conducted their search. In that scenario, landing on a page with relevant content, local business information and a compelling, mobile-friendly call-to-action makes the conversion process run a whole lot smoother.