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SEO for Financial Services Brands in Canada

Customers are searching for your Canadian financial services brand, but are you giving them what they're looking for? Whether it's a finance blog, local product and service availability, or simply branch contact details, search-friendly content is a fundamental step towards connecting with the right consumer at the right time. That's why it's time to turn to the data-driven SEO specialists at DAC, who are savvy investors when it comes to devising, creating, and continually optimizing scalable campaigns that cater to your multi-touch, multi-device audience. We drive search performance to ensure your business appears—and appears relevant—to consumers at all stages of their purchase journey, from the brand right down to the hyper-local level. In other words: more leads, better conversion rates, and more bang for your buck.

Building equity with SEO

It's often the case that enterprise-level financial service companies have one website, many physical locations, and a distinct disconnect between the two. Throw in sites created by individual agents and what you do get? A messy digital infrastructure where information becomes decentralized and difficult to find.

"Personal service" is a common sales proposition in the industry, but just how personal are you if you're failing to target consumers at a local level? Local and hyper-local digital marketing campaigns are fundamental to putting the right message in front of the right people—and building invaluable consumer trust.

Debt, for example, is an extremely delicate and personal issue; one that people are often too ashamed or embarrassed to discuss. When they acknowledge the problem and start looking for help, they'll often start by searching locally because they would prefer to go to a branch and talk to somebody face-to-face. That’s where localized, search-friendly content becomes a crucial differentiator.

In today’s multi-touch, multi-device digital world, searchers expect to find content that speaks to them—it doesn't matter where they are or how they conducted their search. In that scenario, landing on a page with relevant content, local business information and a compelling, mobile-friendly call-to-action makes the conversion process run a whole lot smoother.

1/3

Ready?: More than a third of local searchers start by using a general search engine1

1 + 2

Brand power: For the top two positions in organic search results for financial services, branded terms have a stronger CTR. Non-branded keywords dominate in positions three and four2

40.9%

Discerning audiences: For mobile devices, 40.9% of Google searches result in an organic click, 2% in a paid click, and 57.1% in no click at all3

50%

Turning clicks into bricks: 50% of all smartphone users who conducted a local search visited a store within a day4

1 IDC Research and YP Marketing Solutions, Local Search: Unleashing Opportunities for National Advertisers, December 2015
2 Google Organic (SEO) Click Through Rate Study, 2014. See chart titled: Clickthrough Rate (CTR) of US Organic Search Results for Branded vs. Nonbranded Keywords, by Position* and Industry, Q4 2014 (% of total impressions analyzed by AdLift)
3 Jumpshot/Moz, "The State of Searcher Behavior Revealed Through 23 Remarkable Statistics", March 2017
4 Google, Ipsos MediaCT and Purchased, Understanding Consumers’ Local Search Behavior, May 2014

SEO that pays for itself? Our talented "Geeks with Personality" can make it so.

Be a part of the local revolution

Locally focused digital marketing is all about making every landing page, tweet, search query, and banner ad count—in other words, if it’s not reaching the right consumer at the right time, what’s the point? DAC’s goal is to increase the reach, relevance, and reputation of your digital marketing efforts. And we’re pretty good at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1

79%

79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the type of agency that makes a conscious effort to learn something new every day. 

For an agency with the creativity and expertise to make SEO best practices perform for your financial brand, make DAC your first choice.

For the last 46 years, DAC has been busy growing from a regional print directory advertiser into a full-service digital performance agency. We’ve come a long way from our humble beginnings thanks to our focus on local and commitment to staying at the front of the pack when it comes to digital marketing innovation. Our “Geeks with Personality” in offices all over Canada, the US, and Europe spend their days connecting brands to consumers.

THE KEY WORD BLOG Preaching to the conversion-minded

Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.