It's a multi-touch, multi-device world; a world where Canadian financial services brands have to pay close attention to their digital local presence. In fact, ensuring your local listings are visible, accurate, and up-to-date on all the networks that matter—Google, Apple Maps, Facebook and more—is increasingly the most effective way to reach the right customer at the right. Just think about it: if your prospects are searching for one of your local branches and an outdated street address sends them to a gourmet poutinerie instead, they'd be pretty frustrated.
Maintaining each and every listing across all major directories, search engines, and social platforms can be a challenge, but the local presence management (LPM) experts at DAC are ready to step in. We get intimate with your local data, proactively monitoring, managing, and optimizing listings across the digital ecosystem to maximize brand visibility, accuracy, and reputation at the local level. It’s all made possible by TransparenSEE™, our data dashboard that collates your listings and reviews in one convenient place, allowing you to manage your local reputation and visibility more efficiently and effectively than ever before.
Brand strength: More than half of financial business searchers search for branded terms1
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Vital visibility: Organic searches in financial services show that branded terms perform better than unbranded terms in the top two positions2
Mobile focus: More than half of mobile searchers are looking for information on a particular business, product, or service3
Get the number right: 6 out of 10 mobile searchers consider themselves likely to make changes to their banking using click-to-call functionality4
Locally focused digital marketing is all about making every landing page, tweet, search query, and banner ad count—in other words, if it’s not reaching the right consumer at the right time, what’s the point? DAC’s goal is to increase the reach, relevance, and reputation of your digital marketing efforts. And we’re pretty good at it, if we do say so ourselves.
More than 5 billion people use mobile phones1
79% of shoppers research products before making in-store purchases2
For an agency with the creativity and experience to make LPM best practices work for your financial brand, look no further than DAC.
Over the last 46 years, DAC has grown from a regional print directory advertiser to a full-service digital performance agency. We started out small, but our focus on local and commitment to staying on the cutting edge of digital marketing innovation has brought us to where we are today. With offices across Canada, the US, and Europe, our “Geeks with Personality” spend their days working to connect brands with consumers.
We can help your business grow and thrive in digital—and it all starts with a friendly chat.