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Display Media for Financial Brands in Canada

Money talks and a picture tells a thousand words, which means display advertising can be a powerful tool for Canadian finance brands—but only if they wield it correctly, optimizing each element towards their target audience. That's where our display specialists step in. We know how to transform display into a lean, lead-generating channel that targets key demographics by behaviours, geography, proximity, and even CRM data. In addition, our extensive experience working with financial services brands has honed our understanding of how to ensure display advertising success in a competitive and heavily regulated vertical.

Using programmatic bidding to your advantage

In the hugely competitive Canadian financial services sector, it’s vital to stand out from your competition. Financial institutions are forever discovering new and creative ways to use display advertising to boost their client portfolios. One of the best ways to enhance your reach and build on your growth is to make use of programmatic display.

It isn’t difficult to understand why programmatic is an exciting, rapidly growing area in digital. Using algorithms and real-time ad bidding and placement, programmatic provides marketers with the opportunity to mass distribute ads while pinpointing the best CPM inventory in the market and gaining insights into how to optimize for future events. The best part is, it all goes down in milliseconds. Programmatic offers a powerful proposition for finance brands: target your audience, optimize your creative, and watch how a programmatic campaign will not only drive greater performance, but also provide you with intel on prospect behaviour—and your messaging—that you may not have picked up on otherwise.

10%

We're number one!: Financial services websites convert at 10% on average, which is significantly higher than any other sector1

82%

Programmatic promise: Programmatic digital media spending is expected to reach $53 billion by 2018, accounting for 82% of overall spend in display advertising2

70%

Realistic metrics: Achieving 100% viewability is an "unreasonable" target; it is more realistic for campaigns to reach the 70% viewability threshold3

70%

Persevere to perform: Users who are retargeted are 70% more likely to convert4

1 MarketingSherpa, "2012 Website Optimization Benchmark Report", October 2012
2 Magna Global, "Magna Global's New Programmatic Forecasts", September 2014
3 IAB (Interactive Advertising Bureau), "State of Viewability Transaction 2015", December 2014
4 Wishpond, "[Infographic] 7 Incredible Retargeting Ad Stats", September 2014

Our display experts know how to make every dollar count. Scratch that—every cent.

Isn't it time you joined the local revolution?

Locally focused digital marketing relies on maximizing every single tweet, banner ad, search query, and landing page—after all, if you aren’t connecting with the right consumer at the right time, it’s all for nothing. DAC’s goal is to increase the reach, relevance, and reputation of all your digital marketing initiatives. And we’d like to think we’re pretty good at it too.

5 bn

More than 5 billion people use mobile phones1

79%

79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the type of agency that makes a conscious effort to learn something new every day. 

Look no further than DAC for an agency that combines display experience and creativity to drive performance for your financial brand.

Since our original incarnation as a regional print directory advertiser 46 years ago, DAC has been hard at work developing into a full-service digital performance agency. With our focus on local, we’ve remained at the forefront of digital marketing innovation and become a leader in the industry. You can find our “Geeks with Personality” in offices all over Canada, the US, and Europe hard at work connecting brands with consumers.

THE KEY WORD BLOG Preaching to the conversion-minded

Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.