Explore our research on the

industry in

Content Marketing for Financial Service Brands in Canada

The principle behind content marketing is simple—create and distribute relevant content to attract and retain your audience—but it's rarely so straightforward in a sector as highly regulated as Canadian financial services. That's why it pays to work with DAC's content specialists, who know the difference between escrows and fiduciaries—and understand how to create performance-driving content strategies that don't only satisfy the industry's countless criteria, but also win hearts, minds, and wallets in a uniquely competitive space.

Set and forget? Not anymore

Brand awareness and customer loyalty are two key issues in financial services marketing. Brands face a daily struggle to keep customers and prospects engaged and interested. That's where the right content marketing strategy—and customized content that relates directly to specific needs and services—can be used to stand out in a crowded space.

Granted, financial services topics may not be known as the most appealing or entertaining of topics, but marketers are increasingly understanding how to appeal to broad audiences with a lighter tone and a diversified mix of content types. In fact, the landscape is shifting: financial services content is now expected to be not only informative (and factually accurate!) but also accessible, stimulating, and interesting enough to share.

So be sure to define your mission at the outset, bearing in mind that it'll be the yardstick by which every individual piece of content is measured. And remember that it can't be a case of "set and forget": you will need to revisit and revise your strategy regularly, applying tweaks and updates that mirror the ever-changing nature of the market, your business, and your customers.

57%

Pre-sale material: Buyers generally make their way through about 57% of the purchasing process before ever being in contact with sales1

7%

Priceless opportunity: Just 7% of financial services professionals think creating compelling content is a top priority, compared to a 15% average for other industries2

54%

Teamwork pays off: 54% of financial services professionals use tools to foster collaboration between creative, content marketers, and developers3

13x

The numbers don't lie: Marketers who make blogging a priority are 13x more likely to enjoy positive ROI4

1 Google/Consumer Executive Board, "The Digital Evolution in B2B Marketing", September 2012
2, 3 Econsultancy/Adobe, "2018 Digital Trends in Financial Services", January 2018
4 HubSpot, "State of Inbound 2014-2015", January 2015

Our content marketing strategies won't break the bank. But they might break the internet.

Be a part of the local revolution

Successful, locally focused digital marketing depends on ensuring that every landing page, banner ad, search query, and tweet counts—because if you’re not reaching the right consumer at the right time, what’s the point? DAC aims to improve the reach, relevance, and reputation of your digital marketing efforts. And we’re not too bad at it, if we do say so ourselves.

5 bn

More than 5 billion people use mobile phones1

79%

79% of shoppers research products before making in-store purchases2

1 GSMA Intelligence, 2018
2 Salesforce, "Connected Shoppers Report", 2017

We’re the kind of agency that jumps at opportunities to learn something new every single day. 

For an agency with the creativity and expertise to make content marketing best practices perform for your financial brand, make DAC your first choice.

For the last 46 years, DAC has been busy growing from a regional print directory advertiser into a full-service digital performance agency. We’ve come a long way from our humble beginnings thanks to our focus on local and commitment to staying at the front of the pack when it comes to digital marketing innovation. Our “Geeks with Personality” in offices all over Canada, the US, and Europe spend their days connecting brands to consumers.

THE KEY WORD BLOG Preaching to the conversion-minded

Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.