Explore our research on the

industry in

Digital Marketing for Your Canadian Financial Services Brand

Money makes the world go 'round—and that's what your business does best, helping your customers navigate the tax landscape, maximize their savings, invest smartly or consolidate their debts. But convincing prospective customers that you can be trusted with their finances can be every bit as challenging as navigating global money markets. That's where our data-driven "Geeks with Personality" step in. We understand how to drive measurable performance for Canadian financial services brands—from social strategies to display media tactics, local presence management and large-scale SEO plays—so ask us how we can position you to meet your digital goals.

84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events1
70%%

More than 70% of connected customers indicated that they personally use thee or more devices, using a variety of screen sizes and search methods at all stages of the consumer journey2

More about Display >
Research

Display & Awareness

Social

24% of banking consumers conduct banking research via social media, and 14% do so at least once a month3
More about Social >

67% of Canadians go to search engines first or second when researching financial/investment planning4

More about SEO >

SEO

SEM

44% of Canadian banking customers say online search is important. This increases to 55% when looking specifically at millennials5
More about SEM >

A quarter of millennials say online reviews are an influential source when it comes to choosing a financial services provider6
More about Local SEO >

Pre-sale

Local SEO


47%
PURCHASE

Content Marketing

47% of Canadians are accessing financial services content at least once a week7
More about Content Marketing >

By 2020 more than 40% of all data analytics projects will relate to an aspect of customer experience8

POST-SALE

Analytics

40%

Display & Awareness
1 Meaningful Brands, "Insights", 2017
2 Forrester Consulting (commissioned by Tapad), "The New Path-To Purchase: The Connected Consumer’s Cross Device Journey", July 2014
3 Accenture, "Banking Customer 2010", June 2015
4 DAC/Kantar, Canada, January 2015
5, 6 Google Consumer Survey, April 21, 2014
7 Yahoo Canada, "Talking Content", September 2015
8 Gartner Customer Experience & Technologies Summit 2017

Let's talk!

We can help your business grow and thrive in digital—and it all starts with a friendly chat.